City Cannabis Co.
PREMIUM CANNABIS DISPENSARY
Visual Identity & Retail Concept
Visual Identity and retail concept for Vancouver’s first legal Cannabis dispensary.
City Cannabis Co. is a premium dispensary specialized in providing a tech saavy, boutique-like experience. The challenge was to erase the stigma and change the perception around Cannabis through refined branding and an elevated retail experience. The brand concept is rooted on Vancouver’s identity as a city, where the Pacific Northwest’s coastal rainforests and mountains blends the urban modernity. Natural greenery, raw materials in contrast with neon signs and technology, create a unique ambience that represents the unique local sense of place. The branding has a timeless simplicity and minimalism, with a bold typographic approach with urban feels, that can easily be applied in the retail environment and collateral material.