MENSTRUAL CYCLE CARE KIT
Branding & Packaging Design
Conceptualization and branding for a line of self-care products that make women’s periods more natural and simple.
Period. is a new line of natural wellness products for the menstrual cycle and hormonal changes. The Self-care Kit comes in a re-usable pouch and contains 5 products that help relieve different symptoms. The goal was to create a straight-forward, yet friendly brand that appeals to the modern women and their lifestyles, with an effective, bold and sustainable approach. The branding is rooted on simplicity, conceptualizing on the idea that you can have a simpler period, all with naturally-sourced products. The minimalist modern style and bold colours are intended to communicate a powerful message against menstrual taboos. Organic wavy shapes are a visual representation of the brand’s conceptual message: ‘go with the flow.’