URBAN BIKING APP
UX/UI & Motion Graphics
Design for an app that aims for a better bike commuting experience in the city, and building a community between its users.
Citibike provides a valuable function to the urban bike commuters, featuring maps, riding analytics, community networking, events and shop. The functionality and usability of the app comes from considering the user’s perspective, from wireframe to prototype. In addition to the app, an educational video was created where the iconic branding was applied throughout the motion graphics. The goal was to create an integral project, which modern bike users would feel related to, and use it comfortably. It was achieved by creating a modern and urban gender–neutral branding, with a humane feel to it, and applying it throughout the interface and motion graphics.